Win at All Costs: Inside Nike Running and Its Culture of Deception

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Win at All Costs: Inside Nike Running and Its Culture of Deception Customer Reviews

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• 5.0 out of 5 stars from Geoffrey J. Wilhelmy -- Fascinating : Author Matt Hart has done a superb job assembling this story. Spending over 3 years interviewing almost 100 sources, fact checked meticulously by both the New Yorker and the Atlantic, he has written a compelling story on the behemoth that is Nike. For those of us who were there at the beginning and remember the counter culture that Nike embraced, this is a sad portrayal of a corporation that has lost its way. Even those of us who have followed the sport for the past 50 years will learn from Mr. Hart’s book not only about Nike but the runners that it sponsored. Most impressive of those profiled are the ones who spoke because of their allegiance to fair sport, honor and integrity, and risked their livelihoods and their careers. A fascinating account that all runners will enjoy and learn from. ( Reviewed in the United States on February 9, 2021 )
• 5.0 out of 5 stars from Sonar -- The Title Says it All : Over the years I’ve collected all texts written on Nike (and Lance, for that matter), so I was obviously quite eager to preorder Win at all Costs. Having weaned my running career on early waffle trainers and their bestsellers of the 70s and 80s, I’ve always taken an interest in their corporate evolution and internal protocols. Having worked in one the earliest running stores of the late 70s and 80s in south Jersey, it was obvious then that Nike’s policies were indeed able to make-or-break a retail start-up. Those policies and practices were imbued throughout the Nike “culture.” ( Reviewed in the United States on December 1, 2020 )
• 5.0 out of 5 stars from Kindle Customer -- Investigative reporting meets strong story telling : This book goes to great lengths to present facts in a coherent timeline and uses the well crafted art of telling the experiences of those involved to accomplish this purpose. The style made for an easy read that was hard to put down. Mr. Hart presented it all with a good measure of objectivity. He successfully avoided both a ham-handed sensationalized tone and an overly jargoned legal brief. I look forward to the next Matt Hart project. ( Reviewed in the United States on November 28, 2020 )
• 5.0 out of 5 stars from Cheryl R. -- Excellent : I could not put this book down. And excellent first book for this author. It is exceptionally well researched and written like a journalist should, without bias. ( Reviewed in the United States on October 14, 2020 )
• 4.0 out of 5 stars from J. Esbech -- Great and very revealing read : The heavy research and documentation is evident throughout the book and it makes this horrifying story very believable. ( Reviewed in the United States on January 9, 2021 )
• 5.0 out of 5 stars from JM -- Shocked & surprised : As a high school & college runners in the 80s, we looked to Nike as a God. This book reveals what Nike really was. Not about running, about money. Having met & talked Salazar a couple of times back the, it's said to read about how he really was. If you a a runner this book is a must read. ( Reviewed in the United States on April 6, 2021 )
• 3.0 out of 5 stars from Kindle Customer -- Not many sympathetic characters here : An interesting story but I kept hoping for more. Salazar definitely gamed the system but it was there to be gamed. I guess it shouldn't be surprising that almost all of the athletes were insecure and self- absorbed and Nike sure played that card. Kudos to Magness. ( Reviewed in the United States on July 7, 2021 )
• 5.0 out of 5 stars from Joe Harrow -- Gold Medal Read! : Win at All Costs kept me on the edge of my seat. Masterfully researched and written in such a way that I thought that I might be reading a suspense novel. ( Reviewed in the United States on October 14, 2020 )
• 3.0 out of 5 stars from runner -- Ok but expected more.. : A well written book but and it gives a little more background to the main players in the Nike/Salazar scandal - BUT, if you follow the sport you probably knew most of what has happened and unfortunately the book doesn’t give you any more. It’s simply a little like the extra scenes often available on a DVD. ( Reviewed in the United Kingdom on October 28, 2020 )
• 5.0 out of 5 stars from Louise N. Rudd -- Brilliant & eye opening : This a great & eye opening account into what goes on in Nike. Definitely worth a read ( Reviewed in the United Kingdom on August 17, 2021 )
• 5.0 out of 5 stars from James Ashworth -- Great Book : Great Book ( Reviewed in the United Kingdom on July 11, 2021 )
• 5.0 out of 5 stars from Tom McNab author -- The truth : Study-I am an Olympic coach. ( Reviewed in the United Kingdom on December 27, 2020 )
• 5.0 out of 5 stars from DD -- Winning doesn't take care of everything : To paraphrase a rather ill-conceived ad by Nike, marking Tiger Woods' return...the book is a must-read on the extent to which winning may blind people and companies ( Reviewed in India on October 25, 2020 )

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